Do you know why software companies like Google, Microsoft, Facebook, and Apple make so much money? They have built products and processes that run on their own with minimal manual intervention.
This email you are reading—nobody from Google, Apple, or Microsoft manually did anything to deliver it to you. It was all their software and systems. That’s why they make money while they sleep.
So, how can you make money while you sleep? Here are a few simple automations to get started if you don’t already have them:
Automation Strategy #1: Being Known, Staying in Front of Your Database
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Everyone in your neighborhood and market should at the very least know that you are a real estate agent. Running simple ads costing $1 or $2 per day over a long period can imprint your face, name, and brand within a 10-15 mile radius of your house, effortlessly bringing in business. Why do you think top agents advertise on billboards. Not because they want leads. But they want people to recall their brand! Being known is powerful.
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Retarget those that are already in your database so they see your face and think of you every now and then.
Automation Strategy #2: Building Your Database
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Building your database is similar to lead generation, but it serves a different purpose. As a real estate agent, it means bringing everyone in your market into your ecosystem/CRM.
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You can build a database for free by cold calling or door knocking, but what’s an automated, inexpensive way of building a database? Create an irresistible lead magnet that serves all homeowners, renters, or investors.
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One of the best lead magnets to grow a list of homeowners is to create a database of top vendors and negotiate exclusive discounts of 10-30% off their regular prices.
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Run ads to promote your lead magnet, and you will have hundreds of homeowners in your database—automated.
Automation Strategy #3: Lead Generation:
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Every day, you should be generating leads like clockwork. Leads are people who are ready, willing, and able.
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You generate leads when you have a big database. You learned how to build a big database above. Continue to add value to your database. A simple newsletter—weekly or monthly—will do just fine.
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Every once in a while, make an offer, send a CMA, invite them to open houses, send stories of closed transactions, show home run successes of how people bought a home on a deal, or sold for way over asking, etc. Then people will naturally gravitate towards you. You will have loyal, hot leads working with you. Jab, jab, jab, right hook.
Automation Strategy #4: Initial Lead Segmentation and Nurture:
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Everyone talks about lead qualification. I talk about lead segmentation and understanding. Can they ever be your clients? If not, delete them from the database.
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If they can, knowing their interests, wants, and needs and capturing that in the CRM will make all the difference for you. Use an AI bot to ask those questions, use quizzes to capture the responses, and call transcription to capture call notes automatically.
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Have interest-based landing pages so you automatically know who wants what. Tag them and support their interests.
Which of these strategies are you currently implementing? I’d love to hear about your successes – reply to this email and you might be featured in our next newsletter!
If you’re looking to set up or improve your automation processes, I’m here to help. Let’s schedule a call to discuss how we can streamline your business and help you make money while you sleep.
Have a wonderful week!
P.S. If you don’t have these automations set up yet and are looking for a comprehensive solution, check out nurtureBEAST. It’s a powerful tool that can help you implement many of the strategies we’ve discussed.