Your past clients only care about themselves, their lives, their kids, their house, and their problems.
If you want to engage with them, you need to talk about things that are on top of their minds. None of this usual market update and inventory is up 20% YoY BS. Why? Here’s why:
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First off – they don’t care about inventory being up 20%.
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Second, they don’t understand the implications of higher days on market or 4 months of inventory.
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Third, that’s realtor speak, not home buyer/seller speak.
So what can you say so that they not only understand but also find it interesting and engage back with you?
Your clients are not sitting down every day looking at MLS to see how many more homes are on the market. They are thinking about the leaky toilet that needs fixing but are too lazy to do, or the non-functional dishwasher they keep asking their partner to fix.
Facebook Groups, Neighborhood Apps like Nextdoor, and forums like Reddit are phenomenal places to find what people are discussing about their problems.
For example, this person on Reddit postponed fixing their dishwasher for over 3 years, spending 200+ hours washing dishes by hand. One day, they had enough, bought a $25 gasket, and fixed it in 5 minutes. These stories resonate.
How do you find more topics that resonate with them?
You can find more topics on these websites, but my favorite way is to use AI.
First, I ask it to summarize a post, and it does it. Next, I want to know what other similar things homeowners procrastinate on. I ask ChatGPT using a prompt and see various examples, which is great.
Now, crafting the email to send out for the week.
To make it engaging, we must ask a question that compels them to respond. I see that the lack of spousal support in getting stuff done around the house is a major trigger. I’d leverage that to engage in conversation.
Here’s a sample email:
Subject: Don’t Let These Simple Fixes Cost You Big Bucks!
Hi [Client’s First Name],
Would you wash dishes by hand for 3 years or roll up your sleeves, head to Home Depot, and get a $25 gasket to fix the dishwasher? That’s exactly what one Redditor finally did, and it only took 5 minutes to resolve!
Personally, I have a leaky toilet that I’ve tried fixing multiple times, but it continues to be an issue. Arrgh… such a pain!
Here are some common things people often put off fixing:
- Leaky faucets: Wasting water and increasing bills.
- Running toilets: Constantly wasting water.
- Loose cabinet handles or knobs: Easy fixes that improve functionality.
- Stuck windows: Affecting ventilation and security.
- Minor wall cracks and nail holes: Small repairs that keep your home looking great.
- Dirty air filters: Reducing air quality and efficiency.
- Clogged gutters: Leading to potential water damage.
- Old or missing caulk around bathroom fixtures: Preventing water damage and mold.
- Burnt-out light bulbs: Keeping your home well-lit and safe.
- Squeaky doors: A quick fix for a quieter home.
What are you or your spouse putting off fixing in your house?
PS: Regular maintenance can save you money and stress in the long run. Don’t wait until a small problem becomes a big issue.
PPS: If you need a reliable handyman to tackle your list of pending repairs, I know just the person. Feel free to reach out for a recommendation!
Best regards,
[Your Name]
Send this to your past client database and let me know what response you get from them. I’ll feature you in the next newsletter if I like the response you get.
If you don’t have an email marketing platform set up – check out nurtureBEAST.
Have a wonderful week!